Area guide · 2 July 2026 · 5 min read
Torremolinos: the town having a second life.
Torremolinos invented the Spanish package holiday, spent a few decades unfashionable, and is now firmly back. Money has gone into the seafront and the streets, a younger crowd has moved in alongside the old faithful, and prices have followed: around €3,740 per square metre on average, with the strongest recent growth at the cheaper end of the western coast.
The rental logic
Nowhere on the coast makes a simpler letting case. The airport is ten minutes away, the train runs through town, the beaches are huge, and the season runs long. City-breakers, golfers and sun-seekers keep occupancy high outside July and August in a way the further-west towns cannot match. If your purchase must earn its keep, Torremolinos belongs on the shortlist, licence and community checks permitting (see our holiday lets guide).
The pockets
La Carihuela, the old fishing quarter towards Benalmádena, is the prize: low-rise, walkable, fish restaurants on the sand, and the first place locals recommend. The centre is denser and cheaper, with lift-served 1970s blocks that reward careful picking. El Bajondillo is the beach workhorse below the cliff, all convenience and summer bustle. Montemar and the Conjuntos up the hill trade beach distance for space and quiet.
Who it suits, and who it doesn't
It suits buyers who want maximum use from short visits (that airport run means a Friday-to-Sunday trip is genuinely easy), landlords, and anyone happy in a real, busy Spanish town with an international streak and a famously open-minded, live-and-let-live character. It suits fewer buyers chasing quiet or polish: this is not a gated-community coast, and August is loud.